GE Podcast Theater: “The Message”

The 8-part, science-fictional podcast “The Message” was produced for the Panoply network, hired by agency BBDO on behalf of General Electric. Based on an original script by playwright Mac Rogers, it features 10 actors, recorded on set. It reached No.1 on the iTunes podcast chart, won the 2016 Webby Award for “Best Use of Native Advertising” and was awarded one of the Gold Lions at the 2016 Cannes Lions International Festival of Creativity.

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